Aaker on Branding: 20 Principles That Drive Success
| Autor | David Aaker |
| 5923238898 | |
| Idioma | Germany - English |
| Terminal correspondiente | Android|iPhone|iPad|PC |
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Brand Leadership by David A. Aaker (2002-06-05) | David A. Aaker;Erich Joachimsthaler | ISBN: | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.
Aaker on Branding: 20 Principles That Drive Success David Aaker. 5,0 ... 10 guidelines for building stronger brands and uses his brand identity model (and specific examples!) to help you get there. I read Aaker's book for a brand strategy course Scott Galloway (NY Times board member and founder of Red Envelope) teaches to NYU MBA students and I ...
Aaker on branding. 20 principles that drive success. New York: Morgan James. Google Scholar. Aaker, J. & Fournier, S. (1995). A brand as a character, a partner and a person: Three perspectives on the question of brand personality. Advances in consumer research: Proceedings of the Association for Consumer Research, (22), 391-395. ...
Aaker, D. 2014. On branding: 20 principles that drive York: Morgan James Publishing. Google Scholar
"Aaker on Branding. 20 Principles that drive success". Die 20 Grundsätze beschreiben Konzepte und Methoden, die zum Teil aus den letzten acht Büchern von David Aaker stammen. Im Vorwort heißt es: "Dieses Buch wurde geschrieben, um die breite Literatur im Bereich Markengestaltung zusammenzuführen und um die besten Methoden erffizient zu vermitteln und so das Lernen zu vereinfachen."
These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, level of consumer awareness, or degree of customer loyalty.
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172 betrachtung Die wenigen Untersuchungen zur Standardisierung des Marketing-Mix sowie der Markenführung und dem Markenerfolg gehen in aller Regel im internationalen Kontext
Customer-based brand equity is defined as the differential effect of brand knowledge on consumer response to the marketing of the brand.
Aaker, J., A. Smith, und C. Adler. 2010. The Dragonfly Effect: Quick, effective, and powerful ways to use social media to drive social change.
Aaker on Branding: 20 Principles That Drive Success David Aaker ... The original edition probably deserves more, if education gives the best ROI this book is a way to get the highest. Lesen Sie weiter. Nützlich. Kommentar Missbrauch melden. Beide Rezensionen anzeigen. Kundenrezension verfassen.
Aaker on Branding: 20 Principles That Drive Success David Aaker. 5,0 von 5 Sternen 1. Taschenbuch. ... Aaker is the king of brand equity and successful strategies for organizing and developing brands but he also has a knack for being a bit long-winded. Don't get me wrong. The guy's a genius and the world of marketing is much the better for ...
David Aaker. 4,5 von 5 Sternen 2. Taschenbuch. ... Gebundene Ausgabe. 26,80 € Aaker on Branding: 20 Principles That Drive Success David Aaker. 5,0 von 5 Sternen 1. Taschenbuch.
